A Vegan Dream Come True: Fast Food Across America Veganized

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I get it. There are vegans who will only eat organic sprouted tofu on top of a quinoa kale salad sprinkled with non-gmo goji berries. More power to them. However, from my personal experience, the vast majority of vegans I know love junk food and many have expressed a longing for (convenient) vegan fast food (evidenced by the incredible success of the new Amy’s Drive Thru [@amysdrivethru] in Northern California … open 11.5 hours a day/7 days a week and the line is consistently around the block).

So, ThankTank Creative, in conjunction with MeatyVegan.com, presents the following famous fast food franchises … veganized.

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Avacados BurgerKing DrMcD KFC LittleCaesars PIzzaHut TacoBell VeganDonuts

“There is no life I know to compare with pure imagination. Living there, you’ll be free if you truly wish to be. If you want to view paradise, simply look around and view it. Anything you want to, do it. Want to change the world? There’s nothing to it.”

~ Willy Wonka (from Charlie and the Dark Chocolate Factory)

Go vegan.

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Kids Need Healthy Food!

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Remember what your mom said:

“Eat your vegetables.”

Of course, as a father of two vegan babies, we never have to say this because … well, that’s pretty much all they eat. Vegetables, fruit, rice, brown rice pasta, and so many more plant-based foods are the entirety of their every meal and I wouldn’t want it any other way.

Not sure how many parents of a two-year-old boy can say their kid hangs out in the refrigerator looking for broccoli. Or grapes. Or hummus. Or guacamole. Ours does and the 11-month-old baby is right behind him.

Raising kids vegan gives them an enormous head-start on a healthy future and it also is a compassionate reminder that animals are not food.

Animals are not food.

There are a growing number of organizations committed to ensuring that kids have access to plant-based meals (you should check out what PlantPure Nation is up to with their PlantPure Pods). Another organization near (geographically) and dear (I am friends with the Executive Director) to me is the New York Coalition for Healthy School Food.

I met Amie Hamlin years ago at the whole-foods, plant-based Friday Dinner held in nearby Brooktondale, New York. She is an incredibly committed and passionate woman who is helping to bring plant-based foods to all public schools in New York (if you’ve heard about this on the news recently, Amie was behind it). We all want a healthy future for our children and the Coalition is making this happen … one school at a time.

The Coalition’s vegan recipes have been distributed to 25,000 schools nationwide and their Wellness Wakeup Call program is heard by tens of thousands of students around the country every day! And today (8/28/15) is a very important day to the organization.

Giving is Gorges.

The Coalition for Healthy School Food is teaching healthy plant-based cooking and nutrition classes in Ithaca and New York City and today is Giving is Gorges day in Ithaca. In the Ithaca classes, students cook vegan entrees that will be on their school menu for lunch that week. Kids, teachers, and parents love the program. Some teachers and parents are surprised to see the kids eating the food they make.

And the kids agree that the international recipes from different cultures are delicious. Today, your donation can help the Coalition for Healthy School Food raise additional funds. The group with the most donations (greatest number of donations) will get an additional $500! Please help them get this! Click here to find out why they had to tell kids to stop eating vegetables, and to donate.

Please share and Go Vegan.

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WIN FREE @BeyondMeat! #FindtheChicken

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It’s no secret that I love BeyondMeat. It started with their chicken and has since expanded into their beef (specifically The Beast and the Beastly Sliders). I’ve gotten to a point where I am coming up with recipes just to incorporate one of their products.

I’ve been lucky enough to try them all at this point. All flavors of the chicken strips, the chicken tenders and poppers, the meatballs, beefy crumbles, the sliders, and The Beast. NOW is your chance to try some yourself by entering to win THREE FREE coupons for any of their products.*

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Entering is so easy. All you have to do is click this link to ThankTankCreative.com and then click OUR WORK from the top menu and browse through our designs. Scroll through them until you find the chicken with the 2-digit number across its breast, then use the form on the bottom of the ThankTank Creative website to enter (simply fill out the few fields and insert the 2-digit number in the subject or message box and click SEND). By the way, we are vegan so we never spam.

That’s it!

We will randomly draw one lucky winner on September 1st from all who enter and mail you the coupons! *

Go Vegan.

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* No purchase necessary. Limited to U.S. residents only. One winner chosen via random.org.

#Periscope and the #Vegan Community 

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Few things in life can compare to watching Leslie Durso make a homemade marinara sauce while being accompanied by her own personal guitarist; live from her Southern California home. 

Or listening to Jason Wrobel belt out rock tunes or sing happy birthday to a fellow vegan at a vegan restaurant. That man can sing. 

Or maybe you’re into watching Eco-Vegan Gal’s Whitney Lauritsen as she walks her dog, takes questions, and provides virtual hugs along the way to anyone tuning in. 

Or perhaps, live from London, you fancy watching the Fat Gay Vegan miss his bus.  

All vegan. All live. And all in the palm of your hand. 

For those of you who have no idea what I’m talking about, it’s Periscope. The new app from the people who brought you Twitter. Downloaded free, and accessed on your smartphone or tablet, Periscope provides voyeuristic access to thousands of live broadcasts from around the world. 

While the individual broadcasting transmits full audio and video (oftentimes with mixed quality results), the viewer (you) can send short chat-style messages to have read (or ignored). While I’ve done one broadcast from the desk of ThankTank Creative (working on a logo design) and got pretty good reviews (@ThankTankCr8), for the most part, I just watch and interact. 

So far in the vegan community, Periscope has found a nice niche in cooking demos, Q&A sessions, community support, and live events. Some of the known names in the vegan world worth watching include:

  • @lesliedurso
  • @jasonwrobel
  • @ecovegangal
  • @tesschallis
  • @joyfulvegan
  • @wtfveganfood
  • @jlfields
  • @veganyakattack
  • @fatgayvegan
  • @thesexyvegan
  • @abigailcoopertv

While any one of these would be entertaining, nothing can compare to the NEW weekly broadcast that showcases the very best of what Periscope has to offer.  

The new, innovative game show from the always-entertaining Brian Patton of The Sexy Vegan fame, called: “Flex Your Foodie.”

Using Periscope’s live streaming video platform, your host Brian Patton, vegan chef and cookbook author asks food trivia questions during his outrageous weekly game show. 

To make the show even more legit, Brian broadcasts from his garage in California. 

Ranging from easy to mind melting, his questions cover everything from corn dogs to cookies, noodles to nasturtium, and everything in between. The first viewer to type the correct answer into the comment box wins prizes from amazing vegan companies like Beyond Meat, Follow Your Heart, Eat Pastry and more!

A quirky, fast paced, highly dramatic battle of brains (and thumbs) ensues every week, while the host sweats his balls off in this non climate-controlled garage — complete with game show sound effects and broadcast-quality title graphics. 

Not only can viewers win awesome prizes but they learn all kinds of rare and interesting food facts. So even the losers are winners! For the most part I just try to trip Brian up with my own distracting comments. He has yet to block me but I’m sure it’s coming. 

To tune into “Flex your Foodie,” just download the free Periscope.tv app to your mobile device, create an account (sign in with your Twitter account), and follow: @thesexyvegan.

“Flex Your Foodie” goes live every Thursday at 7:45 p.m. PDT, and runs about 15 minutes. 

Do you have a favorite Periscope user? Are you broadcasting vegan content? Let me know in the comment box below and, as always …

Go vegan

Oklahoma Farmers Eat Drone

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[BARTLESVILLE, OK] The Greater Bartlesville Police Department is investigating claims that two Oklahoma pig farmers shot down and ate a drone being utilized by a film crew as part of an ongoing exposé investigating factory farms and the health risks of “open sewage lagoons,” that surround them.

“Apparently, these two believed the drone was ‘trespassing’ and they shot it down with their .22,” said Deputy Gregory Smalls. “And once they downed the drone, they proceeded to cut it into pieces, bread it, deep fry it, and eat it.” The exact details of the report are closed at this point as the investigation is ongoing.

Drones have been used in the past to gain access to appalling conditions on factory farms. One such filmmaker made news recently for uncovering sewage lagoons in North Carolina where nearly 1,000 local residents are forming a class action suit against Smithfield Farms claiming they are contracting deadly diseases by breathing the contaminated air sprayed from these lagoons.

Deborah Johnson, chief executive officer of the N.C. Pork Council, said it is “alarming to see farmers who work hard every day to comply with regulations and laws operating their farms be targeted with actions like this.” Really?

The filmmaker, who also directed the documentary Speciesism, commented about the sewage lagoons by stating they are “among the most bizarre and disturbing environmental phenomena that I have ever confronted in America.” You can watch the video of Mark Devries’ footage here. In the video, the drones capture shocking aerial footage of several massive facilities that supply pigs for Smithfield Foods.

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In a recent radio interview on KTOK, Oklahoma’s News Source, one of the Oklahoma pig farmers commented: “… that thing [drone] was scaring up some of our hogs and we don’t want no scared hogs. So, hell yeah, we shot it down and ate it. Tasted like chicken.”

The investigation is ongoing and details will be posted here as they become available.

Go vegan.

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The Animal Lyrics Project: A #Vegan Exhibition

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Presenting: The Animal Lyrics Project: A Vegan Exhibition

One thing about being vegan and owning a business is you soon discover that all vegan businesses, even those that may consider each other “competition,” work together. Ultimately, we are all on the same mission and anything we can do to make each other successful — leads to an stronger vegan network.

This is why ThankTank Creative invited more than a dozen vegan graphic designers to enter designs into the first Animal Lyrics Project: A Vegan Exhibition. An online gallery of memes (posters) dedicated to music, graphic art, and veganism. Herein is the result of this invitation.

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Represented in this first round of designs:

“Boris The Spider” ~ The Who

DESIGNER NAME/COMPANY:  Kate El-Bizri / www.kateelbizri.com

“Octopus’s Garden” ~ The Beatles

DESIGNER NAME/COMPANY: Shannon Claire Hickman / www.shannonclairehickman.com / Instagram: @anotherhungryvegan

“Barracuda” ~ Heart

DESIGNER NAME/COMPANY: Jennifer Adler / Survival By Design / www.survivalbydesigncards.com / @SBDCards / FB/survivalbydesigncards

“Blackbird” ~ The Beatles

DESIGNER NAME/COMPANY: Laurie Johnston/Two Trick Pony | www.twotrickpony.com | @LauriePony | Instagram: TwoTrickLaurie We are on FB and Pinterest as well

“Crocodile Rock” ~ Elton John

DESIGNER NAME/COMPANY: ThankTank Creative / MeatyVegan.com

“White Rabbit” ~ Jefferson Airplane

DESIGNER NAME/COMPANY: Anna Magombe Creative Thinking /annamagombe.com / FB/AnnaMagombeCreativeThinking | annamagombe.tumblr.com / @annamagombe

“I Am The Walrus” ~ The Beatles

DESIGNER NAME/COMPANY: ThankTank Creative / Teenus McManus

“Karma Chameleon” ~ Culture Club

DESIGNER NAME/COMPANY: Carmella Lanni, The Food Duo / TheFoodDuo.com / facebook.com/thefoodduo / @thefoodduo

“I Like Birds” ~ The Eels

DESIGNER NAME/COMPANY: ThankTank Creative / Teenus McManus

“The Lion Sleeps Tonight” ~ The Tokens

DESIGNER NAME/COMPANY: Elana Lavine / Klean-Slate @klean_slate / Klean-Slate.com

“Everybody’s Got Something to Hide Except Me and My Monkey” ~ The Beatles

DESIGNER NAME/COMPANY: Candice Wanca / www.fiverr.com/candice23

“Piggies” ~ The Beatles

DESIGNER NAME/COMPANY: Holly Mae Taylor: Motion, Digital, Print, and Web Design / HollyMaeTaylor.com

“When Doves Cry” ~ Prince

DESIGNER NAME/COMPANY: Carmella Lanni, The Food Duo / www.TheFoodDuo.com / FB/thefoodduo / @thefoodduo

“Wild Horses” ~ Rolling Stones

DESIGNER NAME/COMPANY: Candice Wanca / www.fiverr.com/candice23

“Year Of The Cat” ~ Al Stewart

DESIGNER NAME/COMPANY: Eric C Lindstrom / ThankTank Creative / ThankTankCreative.com

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Each of these above graphics are optimized to be shared (clicking brings up the source file) as well as proportional to most smartphone screens (they make excellent wallpaper). Promote veganism … promote the vegan lifestyle.

“The moment I began to understand what was going on with the treatment of animals, it led me more and more in the way of the path I am [on] now, which is a complete vegan.'”
~ Bryan Adams

You can read more about the project and designers here as well as browse the full gallery of images in another format on the ThankTankCreative website. Thank you to all the designers who took part in this exhibition and thank you for all you do for the animals.

Please share and comment below and support these designers as they produce beautiful work … for the animals.

Go vegan.

Animal Lyrics Project: A Vegan Exhibition (Working Title)

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I have always been a fan of great poster art and typography. The way in which type is used to effectively, and hopefully beautifully, communicate a message is the very foundation of design excellence. We often remind our clients that content comes first and that design follows.

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

~ Jeffrey Zeldman

This was the inspiration for an online art exhibition we are curating at ThankTank Creative.

The “Animal Lyrics Project: A Vegan Exhibition (Working Title)” is a collection of assorted posters dedicated to three of our favorite things: animals, veganism, and music.

Inspired by lyrics from songs inspired by animals, written by some of the greatest song writers of our time, we are provided  exemplary content to drive our designs.

Not wanting to have all the fun ourselves (and wanting to make sure we didn’t end up with 10 orange posters), we invited nine other vegan designers to come on board to show of their design chops and to help this exhibit be as diverse as the song titles themselves. The list of designers, so far:

The “Animal Lyrics Project: A Vegan Exhibition (Working Title)” will officially go live on/around July 15th and be featured on numerous vegan blogs, Facebook pages, Twitter, Instagram, LinkedIn, and through numerous respected media channels. Our hope is that these graphics will be shared and re-shared, promoting great design as well as the message of veganism.

Do you have an animal lyric you’d love to see turned into poster art? Comment below and, as always …

Go vegan.

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The Beast in Me.

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I’ve been a BeyondMeat fan pretty much from the start. The first time I tried the “chicken” I, like many vegans before and since, had to check the ingredients twice to make sure it didn’t contain actual chicken. Taste and texture are so spot-on that its been known to even fool world-class chefs.

BeyondMeat has done it again. This time with beef. The Beast Burger, packed with 23 grams of protein, this is not your ordinary “veggie burger.” In fact, if a veggie burger were walking down the sidewalk and saw The Beast coming from the other direction, it would cross the street. Against the light.

Move over wimpy veggie burgers. The Beast is in town.

I didn’t know what to expect although I had a tiny taste when I was at ExpoWest. The Beast had babies (of course it did) in the form of sliders. I got to sample a BeyondMeat slider and was blown away. Their booth, reminiscent of a certain burgercentric fast food franchise, was slinging the sliders alongside some chicken tenders (which I am anxious to get into my belly after drowning them in Buffalo sauce). The Beast Baby (Beastly Sliders) was very convincing. I was hopeful The Beast was just as good; and it is.

But bigger.

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This is the burger you bring to the BBQ when everyone is expecting you to bring hummus.

This is the burger you bring to the potluck when everyone is expecting you to bring kale salad.

This is the burger you bring to the marina when everyone is expecting you to bring quinoa. But bring quinoa anyway since it’s a superfood.

The very same day that I got to try The Beast for the first time, also happened to be Taco Tuesday so I whipped up some pepper quesadillas with the BeyondMeat chicken. Folded into a gluten-free brown rice tortilla, glued it all together with melted VioLife cheese and Tofutti sour cream, and served with some Mexican rice and hot sauce.

It was a very good day. Beyond very good.

There is no reason whatsoever to eat animals ever again thanks to companies like BeyondMeat (and other trend setters in the meat-replacement market). Delicious, nutritious alternatives make it easier than ever to …

Go vegan. 

Banner_ResizedCOMMENT ON THIS POST if you want me to send you an online coupon toward any BeyondMeat product.

Mastering the Art of Vegan Cooking: Annie and Dan Shannon Are At It Again

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You know those friends you always extend an invite to for your vegan potlucks? The ones who never know what to bring? Or, better yet, how about your friends who aren’t vegan and panic at the idea of coming up with a dish that everyone will love.

Get them Master the Art of Vegan Cooking (Grand Central Publishing) by Annie and Dan Shannon (Betty Goes Vegan) and these very same people will RSVP with confidence.

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As a matter of fact, get everyone you know this book. As is the case with the authors’ first successful tome, Betty Goes Vegan, this book masterfully guides the aspiring chef through “standards” that everyone knows and loves. A very personal introduction gives you a sense of the authors’ lives (who now reside in Brooklyn) and this lets you know that every recipe comes from the heart.

And, as it turns out, is good for your heart.

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Dr. Greger (among other whole-foods, plant-based doctors) of NutritionFacts.org has gone so far as to say the #1 killer of Americans, heart disease, is 100% preventable.

100% preventable.

How? Well start with the recipes created by the couple behind the successful blog, “Meet the Shannons.” Stick to these recipes and your heart (and waistline) and taste buds will thank you.

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The first recipe I tried was their Vegan Bacon, White Bean, and Spinach Risotto (page 155). To give you an idea of how easy this recipe is, I made this on my lunchbreak. And it turned out amazing.

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Onions and risotto begin to crack in your pan as you introduce white wine and vegetable stock over the course of thirty or so minutes. Stir in the spinach, beans, nooch, and spices and a simple dish is elevated into something amazing.

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As an aside,  I think these two photos of nutritional yeast should be stolen from my blog and circulated widely. “Nooch,” as it’s known to those who use it nearly every day deserves more glamour shots like these. Meanwhile, back to the recipe.

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The step-by-step instructions and use of the phrase “pinch of celery salt,” makes me love this book more than anything. It should be noted that almost every ingredient was Wegmans brand. Wegmans is considered the #1 grocery store in America and they are about to break ground on a NEW store in Brooklyn (so “The Shannons” will soon know why everyone loves Wegmans). The headline of this linked article, by the way, is: Brooklyn Freaks Out Over Wegmans.

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To finish off the overall “retro” aspect of this dish, I plated the risotto in my vintage Mikasa bowl that belonged to my Nana. The pattern on this set will always remind me of her and we’ve eaten many wonderful dishes from this set.

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One more cool thing about this book is that each recipe let’s you know how much each serving costs (just in case you want to charge your friends at the potluck). This creamy risotto costs $1.87/serving and I bet I could charge $5. Maybe $7 (depending on the friend).

You can buy Mastering the Art of Vegan Cooking now at most bookstores around the country and online here.

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Mastering the Art of Vegan Cooking makes it easier, and tastier, than ever to …

Go vegan.

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Shoot to Kill: Vegans and Video Games

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There is a Facebook group called “Veganism” that has over 30,000 members. From time to time I like to post comments or questions, share my vegan point of view, or get feedback from fellow vegans.

This past weekend I posted an image of a video game, Big Buck Safari (this link is to the trailer and worth watching before finishing this post), that I saw at our local mall, with the following caption:

… unbelievable. This is an actual arcade game? In addition to the “Big Buck” you can also kill elephants, giraffes, cheetahs, and … ostriches. Really?

I’m worried about the kids who enjoy playing this.

I clicked “post” and expected overwhelming support, encouragement, and understanding about why I was disgusted by this video game featuring elaborate, gorgeous, detailed animations of wild animals frolicking in their virtual habitat — with a target on their back. 

What I didn’t expect (in the 150+ comments) was:

It´s just a game! I prefer that people kill animals in a game rather than in real life.

… and …

Eric get a reality check. It’s NOT REAL. Every gamer knows this. Do you think people get possessed by Satan just because they like heavy metal too?

… or, this winner …

Anyone who thinks this way is a fucking idiot. I’m more worried about oppressive fuckstains than about kids playing hunting games. Those games are harmless fun.

Keep in mind, I posted this on a vegan page.

Now I’m all for video games. In fact, I used to spend hours playing Doom over a 9600 baud modem and loved grabbing the BFG (Big Fucking Gun) and blasting away all the bad guys. Or my opponent.

At bad guys or my opponent.

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Not wildlife. Elephants and ostriches. Animals.

As each comment was posted I felt my point drifting further and further away. I started to feel like I discovered the dark underbelly of some people’s idea of veganism. Ahimsa, anyone? Again, I am not ignorant in thinking that this is real life but I am clear in my thinking that these comments are being made by vegans. Vegans who apparently enjoy (and will spend money on) lifting a rifle, pointing it toward a running animal and pulling the trigger. I wonder if this is where Kendall Jones got started?

Want to know what these “vegans” might look like? Click here. Notice how before each round the player is reminded to aim for vital areas: HEAD and HEART.

Really? 

As I continued to try to make my point (as well as fuel the content for this blog post), one other phrase kept coming up by my opposition: you need to separate reality from fantasy.

Fantasy: the forming of mental images, especially wondrous or strange fancies; imaginative conceptualizing.

One of the last comments on this post pretty much summed up my entire experience and my point about the disconnect between some vegans and video games promoting the killing of animals:

Well, Eric C Lindstrom, it’s too bad you thought this kind of oppressive and classist bullshit was welcome here. Next time you think that you have any business expressing this sort of shit opinion, maybe just shove a handful of rocks in your mouth instead.

Spoken like a true vegan.

Go vegan.

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BeyondMeat Helper Classic Vegan Cheeseburger Glutenfree Macaroni

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I’ll admit it. When I was an omnivore, I used to eat Hamburger Helper. Partly because it was easy to make but also partly because it is so damn delicious. Saute the meat, add the pouch, pour in the water, add the noodles, cover and pace around for 25 minutes while it became a meal as delicious as an angel’s wing.

I don’t eat meat anymore. Nor angels.

But, I am a BeyondMeat fan and, in addition to their chicken strips (and nuggets and The Beast), they make a delicious beefy crumble. Perfect addition to chili, vegan shepard’s pie, and now, my masterpiece: The BeyondMeat Helper Classic Vegan Cheeseburger Glutenfree Macaroni.

The name alone is a mouthful.

To get the party started, finely chop one white onion (think about those onions hidden under the bun of your favorite fast food burger). Saute in a little olive oil until very soft (probably 10 minutes on medium heat). Now put your meat in them. One bag of BeyondMeat beefy crumbles and stir clockwise. Add a little water to keep things moist and at the end add a big squirt of organic ketchup. Stir and set aside.

Bring to boil 4 quarts of salted water to cook your pasta (penne, elbows or spirals). We use only Tinkyada gluten-free brown rice pasta in our house. Cook until done, drain and set aside.

In your 4-quart pot, bring to a simmer a cup of soy (or any non-dairy) milk and stir in one shredded block (or shredded bag) of your favorite vegan cheese (I use VioLife). Stir frequently as this will quickly become a sticky sauce. Just as it looks perfect (add more milk if needed) add salt, pepper and a 1/4 cup of nooch. Keep stirring as your assistant pours in the pasta. Keep stirring. Did I say stop?

Once the pasta is fully coated in cheese, stir in the BeyondMeat mixture and serve immediately (as if you wanted to wait). Tastes just like a cheeseburger … doesn’t it?

You’re welcome.

Go vegan.

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BONUS for MEATY VEGAN FOLLOWERS! For a LIMITED TIME, you can use this code 25Off2015 at checkout in the BeyondMeat swag shop to get 25% off your order!

Join the #PlantPure Nation Rally at the White House and Appear in the new Documentary!

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Original post from ONE GREEN PLANET by 

Everyone has heard of The China Study and Forks Over Knives. Now, the people that brought us those fantastic pieces of health promoting awesome are about to put PlantPure Nation into our collective repertoires too.

And they’re not holding anything back in the quest to do it. Officially releasing nationwide on July 4th of 2015, the crew has been on tour in promotion of the new documentary and accompanying book since March, bringing the rough cut of the film to 23 select cities in an effort to spread the word. Their next stop? The White House!

She’s actually holding amber waves of grain. Awesome.

The Film Makers Behind 'Plant Pure Nation' Are Heading to The White House and They Want You There Too

On May 9th, 2015 Dr. T. Colin Campbell, the author of the China Study, along with his son and PlantPure Nation Director Nelson Campbell will introduce a plant-based dream team to the assembled crowds at the rally to support a healthier food system. Who’s part of this dream team, you might ask? How about famed physician Dr. Neal Barnard, the founder and president of the Physician Committee for Responsible Medicine (PCRM) and Dr. Michael Gregor, Director of Public Health and Animal Agriculture for The Humane Society of the United States. Throw in the musical stylings of Driftwood and the author of By Any Greens Necessary, Tracye McQuirter, as emcee and we’ve got ourselves a plant based rally!

Dr. T. Colin Campbell and his son Nelson in a scene from the documentary

The Film Makers Behind 'Plant Pure Nation' Are Heading to The White House and They Want You There Too

The film follows the progress of a nutritional pilot program designed by Dr. Campbell in the state of Kentucky that would document the health benefits of a plant-based diet. Sounds pretty straight forward, right? Well, as it turns out, there are strong forces in the form of industry lobby groups that would prefer consumers just keep to the status quo when it comes to eating and they succeed in killing the state bill that would have funded the program.

As the bill’s sponsor, Kentucky State Representative Tom Riner put it, HB 550 was watered down to “a shadow of its former self”, turned “from steel to Reynolds Wrap.”

Weird, who knew that food was so political? Actually, the Campbells know firsthand and, for them,  opponents killing a bill and throwing up a road block or two are nothing new. Nelson decided that a different approach was necessary. The resulting documentary follows his grassroots program in which the people of his hometown, Mebane, North Carolina, take part in 10 day “jumpstarts” to prove that plant-based eating can not only begin to improve your health in just a week and a half, but it’s easy, tasty and sustainable for the long run too.

The first Plant Pure Nation Jumpstart Group

The Film Makers Behind 'Plant Pure Nation' Are Heading to The White House and They Want You There Too

The film not only includes the story of the Campbells’ quest to deliver health to the masses, but it will also include footage from the promotional tour (which goes through June 10th) and rally as well as they try to bring their message to the masses.  The film has a kickstarter campaign running through mid-May to raise funds in order to bring the movie to more cities upon release (it will open in 100). Currently sitting at $119, 369, it needs just a bit more help in reaching it’s 150,000 goal so if you want to see this movie reach broader audiences, this just might be the kickstarter for you.

Stoked for the movie to come out? Whet your plant-based appetite with the trailer

You can also get a glimpse of what the documentary is talking about with the PlantPure Nation Cookbook, which came out earlier this year. In the true spirit of keeping the entire project a family affair, the book is written by none other than Kim Campbell, Nelson Campbell’s wife. You can take a sneak peak at some of the recipes here.  Spoiler Alert! They’re delicious.

Check out the PlantPure Nation website to see if their tour is stopping in a city near you this summer. Who knows, you may even make it into the finished cut of the film!

To donate to their kickstarter and help them reach their $150,000 goal, click HERE. They won’t get any of the funds raised unless they meet their minimum!

Also, join the PlantPure rockstars Dr. T. Colin Campbell, Dr. Neal Barnard and even Farm Sanctuary’s Gene Baur at the rally in Washington D.C. on Saturday May 9th, 2015 in Lafayette Square from 11am to 1pm to be part of an incredible event for change.

Lead Image Credit: Plant Pure Nation

Original post from ONE GREEN PLANET

Gene Baur on The Daily Show: April 6, 2015

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Last night’s episode of Comedy Central’s The Daily Show featured this interview with Gene Baur, of The Farm Sanctuary (it also happened to be my birthday). This is one segment you must watch.

The massive audience (2.5 million viewers nightly) that watched this and was able to learn from Gene is the arguably the single most important step toward a vegan future I’ve witnessed since going vegan. Please share widely. Gene’s composure and posture and calming way of answering Jon Stewart’s questions opens so many doors for transitioning vegetarians or curious omnivores.

He is such an asset to our movement.

For more about Gene and his new book Living the Farm Sanctuary Life, read my own review here.

Go vegan.

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