I’ve been a BeyondMeat fan pretty much from the start. The first time I tried the “chicken” I, like many vegans before and since, had to check the ingredients twice to make sure it didn’t contain actual chicken. Taste and texture are so spot-on that its been known to even fool world-class chefs.
BeyondMeat has done it again. This time with beef. The Beast Burger, packed with 23 grams of protein, this is not your ordinary “veggie burger.” In fact, if a veggie burger were walking down the sidewalk and saw The Beast coming from the other direction, it would cross the street. Against the light.
Move over wimpy veggie burgers. The Beast is in town.
I didn’t know what to expect although I had a tiny taste when I was at ExpoWest. The Beast had babies (of course it did) in the form of sliders. I got to sample a BeyondMeat slider and was blown away. Their booth, reminiscent of a certain burgercentric fast food franchise, was slinging the sliders alongside some chicken tenders (which I am anxious to get into my belly after drowning them in Buffalo sauce). The Beast Baby (Beastly Sliders) was very convincing. I was hopeful The Beast was just as good; and it is.
But bigger.
This is the burger you bring to the BBQ when everyone is expecting you to bring hummus.
This is the burger you bring to the potluck when everyone is expecting you to bring kale salad.
This is the burger you bring to the marina when everyone is expecting you to bring quinoa. But bring quinoa anyway since it’s a superfood.
The very same day that I got to try The Beast for the first time, also happened to be Taco Tuesday so I whipped up some pepper quesadillas with the BeyondMeat chicken. Folded into a gluten-free brown rice tortilla, glued it all together with melted VioLife cheese and Tofutti sour cream, and served with some Mexican rice and hot sauce.
It was a very good day. Beyond very good.
There is no reason whatsoever to eat animals ever again thanks to companies like BeyondMeat (and other trend setters in the meat-replacement market). Delicious, nutritious alternatives make it easier than ever to …
Go vegan.
COMMENT ON THIS POST if you want me to send you an online coupon toward any BeyondMeat product.