As I type this blog post I am on my way to Anaheim, California for ExpoWest, the world’s largest natural products tradeshow in the world. It’s so huge I mentioned that it’s the world’s largest twice. In fact, attendance to this one show is more than the entire population of Ithaca, New York (when all three colleges are in session). It’s so huge it has its own zip code. It’s so huge it can be seen from outer-space. It’s so huge that there are people still lost in the convention center from last year.
And I have Great Expotations.
This is the show where all my favorite brands (and some newcomers) release their newest products. While this show covers everything from furniture to clothing, I am most interested in the newest foods being launched. With America finally “waking up” to the benefits of a whole-foods, plant-based diet, I am anxious to see how the leading food manufactures are going to embrace plant-based, vegan, non-GMO, and gluten-free products.
And make them taste amazing.
The time is now. With book’s like The Campbell Plan coming out (based on The China Study) and the new film “PlantPure Nation,” the United States has reached its tipping point and ExpoWest is where many companies either incorporate this direction into their offerings; or, they ultimately fail.
As I browse the listings for which companies I want to visit (of which there are over 2,500), taste a sample, and eventually review/blog about them, I am limiting my list to vegan companies first (and hoping they recognize that certifying their foods gluten-free is the next logical step) and no other companies second.
These aren’t food trends. Plant-based, whole-foods, are the only way we are going to save ourselves and the planet. We cannot continue on the track we are on, where the average adult male is prescribed expensive medications instead of a healthy diet … let food be thy medicine.
The tide’s are turning. Vegan options are showing up everywhere. When you can control your health through what you eat, isn’t this the most obvious path to take for a long and healthy life?
Of course, during ExpoWest, I am probably going to eat my weight in potato chips.
MeatyVegan note: Animals (and their excretions) are not food.