I’ve Joined the FARMily!


As 2016 comes to a close and I reflect back on my own vegan journey over the past few years (more on this available this Fall in graphic detail in my forthcoming book, The Skeptical Vegan), I’m amazed at how many doors have been opened for me as I dig deeper and deeper into the animal rights movement.

Having gone from unapologetic meat eater, to herbivore, to vegan, to ethical vegan and then evolving my business interests in the same direction, I’m excited to announce that since mid-October, I’ve been on board as full-time Marketing Director for Farm Animal Rights Movement (FARM).

Who is FARM? I’ll explain that in a bit but for now, watch this video (it’s well-worth the 7 minutes):

This 40th Anniversary video, that premiered at a New York City event this past October, says more than I could ever say about this amazing organization that was founded by Alex Hershaft. Since 1976 (started as the Vegetarian Information Service), FARM has been committed to saving farm animals through a wide-array of programs: 10 Billion Lives, Vegan Support, Fast Against Slaughter, Seasonal Days of Action, and the Animal Rights National Conference to name just a few.

Started in 1981, the Animal Rights National Conference is the world’s largest and longest-running animal rights event. With 100 speakers and 60 organizations represented, the conference is open to a diverse array of viewpoints on animal liberation. Conferences are held each year, alternating between the East and West coasts and bring together over 1,500 caring people each year to network, share wisdom and learn new skills. It will be held in Alexandria in 2017 and I’m looking forward to finally attending.

This opportunity working with FARM has allowed me to take my over twenty years experience in marketing and communications, and further apply it to my personal mantra: Animals are not food.

As 2016 comes to an end, I would like to encourage you to support FARM moving forward. Each donation this year will be matched by a very generous donor so every dollar you give is given again toward saving more animals. Click here to give.

Finally, someone asked me the other day what I’ve been up to and I replied with two meaningful words: “Saving Animals.”

One vegan at a time.

I am now at the forefront of a world that respects and recognizes animals as sentient beings, a world that fully understands that our own environment is at risk, and a world that understands that nearly every major disease can be controlled, reversed, or cured with a plant-based diet.

Being a part of the FARMily has opened more doors for me to help more animals to be free.



Watch for the release of The Skeptical Vegan from Skyhorse Publishing in fall 2017! Pre-order The Skeptical Vegan NOW! Available at Amazon.com and Barnes and Noble! More than 25 of my favorite meaty dishes … veganized and made simple for simple people. And smart people, too … like you!

Gene Baur on The Daily Show: April 6, 2015



Last night’s episode of Comedy Central’s The Daily Show featured this interview with Gene Baur, of The Farm Sanctuary (it also happened to be my birthday). This is one segment you must watch.

The massive audience (2.5 million viewers nightly) that watched this and was able to learn from Gene is the arguably the single most important step toward a vegan future I’ve witnessed since going vegan. Please share widely. Gene’s composure and posture and calming way of answering Jon Stewart’s questions opens so many doors for transitioning vegetarians or curious omnivores.

He is such an asset to our movement.

For more about Gene and his new book Living the Farm Sanctuary Life, read my own review here.

Go vegan.


“Living the Farm Sanctuary Life” by Gene Baur



You can’t judge a book by its cover, or so the saying goes. In the case of Gene Baur‘s new book, I beg to differ. From the title to the subtitle to the photo and callout, the cover of Living the Farm Sanctuary Life (Rodale Books) pretty much says it all.

The author Gene Baur, is the President and co-Founder of The Farm Sanctuary, which is comprised of three separate farms that operate on either side of the country: two in California and one in my own backyard (New York’s Finger Lakes region) in Watkins Glen, NY. An activist, athlete, and truly the ideal human for his position as spokesperson for the animals, Gene takes us on a personal journey (outlined in ten steps) from starting the Farm Sanctuary to how to live a happier, healthier and more compassionate life.

His new book delves deeply into his own love of life — and all things living:

“Humans are complex. We have the capacity to express enormous cruelty or enormous kindness. Certainly the vast majority of us would prefer to live kindly rather than cruelly, to be healthy instead of sick, and to live in accordance with our values and interests. To achieve this vision, I encourage people to live according to a set of Five Tenets that can help us live more happily on this earth together.”

Want to know Gene’s Five Tenets of Farm Sanctuary Living? I recommend you buy the book … Trust me, you won’t be disappointed.

The first section of the book, as good a read as any on the subject, takes the reader through these tenets and provides us up-close and personal access to many of the animals who live happily and safely at the sanctuary — meanwhile, weaving personal life experiences with life’s observations.

I was very surprised (and excited) to see that Living the Farm Sanctuary Life also showcases countless (over 100) delectable recipes and beautiful full-color photos (as a matter of fact a friend of mine, Kayle Martin of Cowgirls and Collard Greens has two recipes in the book). The recipes make up over half the content and provide each course in vivid, easy-to-follow instructions.

Imagine starting your day with “Pancakes with Orange Moscato Syrup and Pine Nuts”; lunch on “Tacos with Salted Grilled Plantains, Salsa Verde, and Pepitas”; dinner of “Lobster Mushroom Tostada Tower” (from Joshua Katcher, vegan fashion entrepreneur and founder of the website The Discerning Brute). All finished off with “Sweet & Sara Peanut Butter Chocolate Rice Crispy Squares.” Each recipe is submitted by a long, illustrious list of vegan celebrities, bloggers, and chefs and brings the book to a delicious conclusion.


As someone who went from 100% omnivore to 100% dietary vegan overnight and eventually went full-on ethical-vegan, I can say that individuals like Gene, and Living the Farm Sanctuary Life are exactly the kinds of meaningful messaging that makes all of this make sense: living alongside all beings on this amazing planet and, in the case of Gene and this book, co-existing in peace with the animals on their own ground and own terms.

Sharing the planet.

The book is set for release on April 7 (the day after my birthday) and can be pre-ordered now through Amazon. If you’re a vegan who wants a reminder as to why you’re doing what you’re doing, or if you’re a transitioning vegetarian or curious omnivore, this is the book for you.

Living the Farm Sanctuary Life reminds me to take stock in my own life. To stop and smell the everything. To love and live and recognize the beauty in all around me. I am truly honored to have been asked to review Living the Farm Sanctuary Life and am anxious to give it as a gift to my family and friends.

Go vegan.