@BeyondMeat: Or, Beauty and The Beast


I’ve been a fan of BeyondMeat pretty much since the beginning. In fact, certain people at BeyondMeat headquarters in California refer to me as “Superfan #1.” No idea if I am actually the first of their Superfans (formerly Brand Ambassadors) but I like to think I am. It gives me something to tell my mom so she can tell the girls at Mahjong and pretend she’s proud of me. 

This past weekend I flew to Anaheim to attend ExpoWest, the world’s largest natural products tradeshow. This is the one. 

In addition to meeting virtually every vegan ever, I got to visit all the companies I know and love since becoming vegan; including BeyondMeat. 

Last year their booth mimicked Taco Bell, this year they took on McDonalds. Topple the Golden Arch on its side and it makes a pretty sexy letter “B.” Last year they were releasing their beefy crumbles, this year it’s The Beast (burger) and breaded “chicken” fingers. Fast food fare. 

As I approached the booth and soaked in all the aromas that one would expect, I suddenly made eye contact with one of the BeyondMeat marketing team members, the beautiful Emily. 

We smiled. I was swept away by either her big brown eyes or by the fact I knew she was going to feed me. Either way, I heard angels. 

We chatted for a bit and I asked about Justin, another team member who I’ve known since coming on board. Justin is a dude. Probably the quintessential Californian but I can’t really say since this was only my second time setting foot in the state. 

We found him. Did some sort of handshake thing. Took this photo (above) and grabbed Josh, who will forever be known as “the man who put The Beast in me.”

Resting peacefully in a logo takeout tray was a wrapped mini burger (slider) alongside three breaded chicken strips (with a squirt of ketchup). I had been waiting months for this bite and it was about to happen. 

I heard angels. Again. I should have that checked out. 

The first bite of the beast was better than anything I could have imagined. If you’re still transitioning or you’re a vegan who craves a good burger. This is it. Firm and juicy. Slathered in ketchup. Resting in a soft slider roll. I could have eaten 50 of these little beasts (as an aside, the original Beast is BIG … haven’t had a chance to try it yet). Everything I miss about White Castle was in my hand and no one had to be killed to make it. 

Then I grabbed a chicken finger and dipped it into the ketchup. Crunchy. Juicy. A little bit of spice in the breading. Absolutely incredible. I ate all three and didn’t want it to end. Again, with the angels. 

I have to say in all honesty, I do wish the chicken fingers were gluten-free, I feel like this is a bit of a step back for the company since all their other offerings are GF. 

However … this little meal was a major highlight of the weekend and one I will cherish forever. Just like this photo of me and Justin that I am having blown up to poster size to hang over my desk. 

Go vegan. 

* In all fairness to my mom, she doesn’t play mahjong and she’s always been proud of me. Love you, Peg!

#ExpoWest: Great Expotations [#vegan #glutenfree #govegan #vegansatexpo]



As I type this blog post I am on my way to Anaheim, California for ExpoWest, the world’s largest natural products tradeshow in the world. It’s so huge I mentioned that it’s the world’s largest twice. In fact, attendance to this one show is more than the entire population of Ithaca, New York (when all three colleges are in session). It’s so huge it has its own zip code. It’s so huge it can be seen from outer-space. It’s so huge that there are people still lost in the convention center from last year.

It’s huge.

And I have Great Expotations.

This is the show where all my favorite brands (and some newcomers) release their newest products. While this show covers everything from furniture to clothing, I am most interested in the newest foods being launched. With America finally “waking up” to the benefits of a whole-foods, plant-based diet, I am anxious to see how the leading food manufactures are going to embrace plant-based, vegan, non-GMO, and gluten-free products.

And make them taste amazing.

The time is now. With book’s like The Campbell Plan coming out (based on The China Study) and the new film “PlantPure Nation,” the United States has reached its tipping point and ExpoWest is where many companies either incorporate this direction into their offerings; or, they ultimately fail.


As I browse the listings for which companies I want to visit (of which there are over 2,500), taste a sample, and eventually review/blog about them, I am limiting my list to vegan companies first (and hoping they recognize that certifying their foods gluten-free is the next logical step) and no other companies second.

These aren’t food trends. Plant-based, whole-foods, are the only way we are going to save ourselves and the planet. We cannot continue on the track we are on, where the average adult male is prescribed expensive medications instead of a healthy diet … let food be thy medicine.

The tide’s are turning. Vegan options are showing up everywhere. When you can control your health through what you eat, isn’t this the most obvious path to take for a long and healthy life?

Of course, during ExpoWest, I am probably going to eat my weight in potato chips.

Go vegan.



MeatyVegan note: Animals (and their excretions) are not food.

Wild, Wild West – ExpoWest 2015



This morning when I woke up the air temperature in Ithaca, New York was -20° F. This was the actual temperature, not the wind chill or “feels like.” This was it. The nose-hair-freezing, finger-numbing, water-bottle-in-your-car-exploding, actual temperature. So, I thought it was the perfect time to blog about my upcoming trip to California!

Go west, young vegan.

ExpoWest, held from March 6-8th in Anaheim, California, has called my name. In addition to soaking up some much-needed sun (even if it’s only 50° there … that is still 70° warmer than where I am now), I am honored to be working with the team at Miyoko’s Kitchen on expanding their already very successful vegan cheese company into a broader wholesale market. While most of my time will be spent there, I am also going to finally meet some of my other contacts established over the years since starting this blog.

Specifically (and I hope I am not leaving anyone out), I am thrilled to meet my friends from VioLife who are using ExpoWest as a launching pad to finally bring their amazing products to America (from Greece). Over the past two years I have built such a valuable relationship with this company and am so looking forward to meeting face-to-face. If you’re going to ExpoWest, I highly recommend you to visit their booth and sample their products.

I also can’t wait to meet Justin and Emily from BeyondMeat! I’ve been a Brand Ambassador for over two years (although I think they call them Super Fans now) and I’ve been such a huge (super) fan of all their products. Last year they exhibited with an actual full-scale Taco Bell restaurant as their tradeshow booth so I can’t wait to see what they’ve come up with this year!

Other companies on my “must-see” list are also the companies that have been with me every step of the way toward my transition to veganism:

… and … there are no words that can describe the anticipation I am feeling about finally meeting, in person, so many of my fellow vegan bloggers (ironically, some of these first meetings are going to be with east coasters):

First timer like me? Then you have to download the “Insider’s Guide to Natural Products Expo” from the wonderful Whitney Lauritsen, aka Eco-Vegan Gal. This is the complete guide to the Expo. Written by a seasoned expert, Whitney has attended for nine years and provides “all you need to know … Expo.” Judging by the size of this event, we can all learn a thing or two (or ten or twenty, if you’re me) from this new e-book.

There are also business meeting, contacts, and connections I will make while there (which is actually the point of the trip). And, of course …

Food. Endless and endless amounts of food to sample. I do think it’s kid of ironic that everyone I know is SO excited to go to a natural products expo … only to load up on junk food.

I don’t think anyone is going to try apples.

Are you going? Comment here or send me an email … would love to meet up with other Expo-pros or newcomers — like me!

Go vegan.